James Deneka-Lavers has been developing exceptional voices in thought leadership since 2002. Formerly an infomercial Producer and self-confessed hype merchant James’ life changed when he helped the self-help legend Anthony Robbins double sales of his product on TV. Today he helps aspiring and rising Experts, Coaches & Change-makers create magical products, and present them online to a global audience. James has been a featured expert on the BBC and in two books (one published by McGraw Hill). He’s lectured on digital entrepreneurship & creativity at the Institute of Contemporary Arts and for MBA Post-grads in collaboration with Cambridge University Judge Business School. He lives in Somerset with his wife, seven kids and an assortment of pets.